It’s official. Arc is out – Move is in. PlayStation Move, that is.

Touting 1:1 motion sensing and a latency of “only one frame”, Sony rolled out their long awaited motion controller platform at GDC 2010. Hit the jump for details from the press conference.

SCEA’s Peter Dille led the unveiling of the finally-named peripheral and gave us an idea of what to look for when it hits the market. The control system will supposedly be available in three different packages: the Move Controller alone for those who already own the PlayStation Eye, a “starter kit” with the PlayStation Eye, controller and a game (supposedly for less than $100), and a full bundle package of the above along with a PlayStation 3 system.

Sony then featured a B-roll that showed a surprisingly Wii-like marketing push, with the usual scenes of families playing in living rooms, but with augmented reality-style visuals. Archery, golf and more were shown.

Gladiator Duel, a mode in a game called Sports Champions (which was shown in the b-roll) was then demoed. Two motion controllers were used to manipulate a sword and shield in a 1st/3rd person area combat scenario. Another Sports Champions mode was shown next – table tennis – which looked pretty standard. Some small stabs were made at the Nintendo competition’s lack of precision as they pressed on how much difference the controller’s precision made in assisting with topspin and the like.

Next, a WarioWare-style mini-game collection called Move Party! was shown, which didn’t look to be all that different from the usual EyeToy style of gameplay, other than the augmented reality objects replacing the Move Controller in the player’s hands, on-screen.

LittleBigPlanet was shown with Move-enhanced level editing/co-op capability, somewhat reminiscent of Super Mario Galaxy‘s 2nd player star collection, with Sony even going so far as to make the comparison of younger siblings/children playing with their family. New materials were shown that the Move Controller can interact with.

A montage of EyePet enhancements, set to Owl City’s “Fireflies” followed, showing actually very little added Move functionality, other than using it to draw images directly onto the screen.

Motion Fighters came next, showing gritty 3rd person brawling and looking extremely tech-demo-y, with a lot of input lag. Mind you, these demos are all pre-alpha, but this one in particular wasn’t exactly a good showing, in my opinion.

Finally, PlayStation Move Sub-controller (the rumored PS3 Nunchuck) was finally revealed. Full support for the newly announced SOCOM 4 was the first thing mentioned and the game was demoed by Zipper while not “jumping around like a maniac” (wow, another Nintendo jab?), leaving it looking like little more than a mouse pointer replacement for right stick aiming. Zipper team added functionality quickly and late in the game, supposedly pointing to how easy to implement it was.

And after touting supposedly heavy third party support being in place, it was over. If you’re at GDC, you’re probably already playing with the Move as I write this. The rest of us will have to wait a bit longer to get our own hands on it.