Dante’s Inferno Super Bowl Ad, Minus the Super Bowl

If you’re like me – and I know I am – you could care less about the Super Bowl. All it means to me is that for a couple of hours, the streets will have marginally less traffic and the salty snack isle at the grocery store will be a little more sparsely stocked in the days prior.

However, I know I’m the anomaly and not the norm in this situation and that millions of people will be watching it. EA knows this too – that’s why they’ve purchased a block of super-expensive ad time to hype Dante’s Inferno, mere days before it releases in stores. Also noteworthy is the fact that CBS forced them to remove their customary “Go To Hell” tagline from the end of the commercial, replacing it with the presumably less offensive “Hell Awaits.”

So, if you, like me, indulge in the blasphemy that is not giving a crap about football, why not indulge in a bit more and enjoy this (surprisingly soulful, thanks to the Bill Withers soundtrack) Dante’s Inferno commercial? Just don’t ask me where the tortilla chips are – the store was sold out… *grumble*

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2 Comments

  1. Nate Andrews Nate Andrews says:

    Wow, surprisingly tasteful/classy.

  2. Rob Thomas Rob Thomas says:

    Hey, a little Bill Withers does wonders. :)

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