
In what will come as a surprise to no one, Activision revealed yesterday that Modern Warfare 2‘s release has broken several box office records for movies, books, and video games. The game, which came out on the 10th of this month, was ushered in by numerous midnight releases, with attendees numbering in the tens of thousands. However, the records didn’t stop there. Once people got the game home, the records kept breaking, now on the online front.
On the matter, Bobby Kotick, CEO of Activision, said, “In just five days of sell through Call of Duty: Modern Warfare 2 has become the largest entertainment launch in history and a pop culture phenomenon. The title’s success redefines entertainment as millions of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather engage in other forms of media.”
To see all the records that Modern Warfare 2 has broken, click the jump.
On the movies, books, and video game front, Call of Duty: Modern Warfare 2 has shattered:
- The largest reported five-day opening worldwide box office gross figures, held by Harry Potter and the Half-Blood Prince ($394 million)
- The largest reported five-day opening domestic box office gross figures, held by The Dark Knight ($203.8 million)
- The largest reported five-day worldwide video game sales record, previously held by Grand Theft Auto IV (6 million units, $500 million)
- The largest reported opening first-day domestic box office gross figures, held by The Dark Knight ($66.4 million)
- The largest reported first-day book sales in dollars, held by Harry Potter & The Deathly Hallows ($220 million)
- The largest reported first-day worldwide video game sales record, previously held by Grand Theft Auto IV (3.6 million units, $310 million)
Deciding that this wasn’t enough, the game took the war online:
- More than 5.2 million multiplayer hours were logged playing Call of Duty: Modern Warfare 2 on the first day alone.
- More than 2.2 million unique gamers played Call of Duty: Modern Warfare 2 in one day on November 10th. A new one-day record for Xbox LIVE.
- More than 11 million achievements were unlocked on Call of Duty: Modern Warfare 2 on the first day.



Okay, congrats to Infinity Ward and all that, but how exactly does this “redefine entertainment?”