Splinter Cell: Conviction Will Have In-Game Ads, Ubisoft Hearts Money

Hold on to your trousers, folks. It’s the biggest video game controversy since Call of Duty: Modern Warfare 2!

On Thursday evening, Ubisoft decided to piss-off everyone who loves games, creativity, and lack of corporate presence in their private lives, revealing they’ll be incorporating in-game advertising in Splinter Cell: Conviction, not only during torture scenes, but throughout the game’s environments.

Ubisoft’s Jeffrey Dickstein was quoted during the Microsoft Advertising’s Gaming Upfront event in New York, saying players may find themselves thinking, “is this the new Degree deodorant I should buy?” while smashing up bathrooms using a terrorist’s body as your instrument.

Seriously, I don’t mind if game companies make a few extra bucks placing ads within game worlds that actually make sense. Billboards in racing games or a Coca-Cola machine in Left 4 Dead, whatever. Just don’t put Axe deodorant spray stickers on Sam Fisher’s car or front door.

My hope is that these advertisements will only be enabled while connected to the internet. If they are, don’t expect to get a message back from me on Xbox Live the week of February 23rd.

[Via: Joystiq]

Tags: in-game advertising Splinter Cell: Conviction Ubisoft Xbox 360